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Email (CRM) Marketing Manager

WARNING:  Reading this job description may cause you to change your life and embark on a career with tremendous satisfaction and meaning. Proceed with caution.

 

We’re Eargo and we’re on a mission... to disrupt and transform the hearing health industry, forever! If disrupting is not something you’re looking for, we suggest you move onto the next job posting. We’re looking for those passionate individuals who jump out of bed in the morning dreaming of new ways to improve the lives of our customers, while eating their corn flakes, riding their unicycles to work catching Pokémon (wait– is that even still a thing?). So, you guessed it, we’re a different sort. 

We’re tech geeks and dreamers. We believe that every voice is unique and every idea is worth talking about. Moreover, we believe in passion and having fun. Because it takes passion to change the world and if you have passion in what you’re doing, you naturally have fun doing it. But, we do have a serious side. Over 48 million Americans currently experience hearing loss and 80% of them do nothing about it. Their denial has many different shades, but more often than not it’s related to social stigma. We at Eargo find that un-cool! And that’s why we exist… to give people their hearing without the social stigma so that they can go on being the cool person they are. That’s why we get out of bed in the morning and we take that seriously. 

Does this sound like a place you want to work? Well, you’re in luck. We’re looking for some great minds to join us on our journey.

Reporting in to the Head of Digital, the Email/CRM Marketing Manager will be responsible for building and honing Eargo’s email programs that support the entire customer lifecycle. This extends from transactional emails on our online store, to lead nurturing, sales support, to thoughtful onboarding program for new users and beyond. This is a dream role for someone with expertise in, and real passion for, email marketing and CRM. This role will be part of a small, dynamic team that’s highly results-oriented.

 

This is what you’ll be doing:

  • Be the day-to-day Owner of Eargo’s customer-facing email communications
  • Planning and executing automated email programs that support holistic lifecycle management
  • Analyzing and reporting on the overall performance of various programs/tactics
  • Working with internal creative resources to develop assets (images, videos, GIFs) to create best-in-class emails
  • Routinely planning and implementing tests of all sorts to optimize engagement metrics across all programs
  • Partnering with the sales team to explore ways to improve lead conversion via email tactics­– both emails from Eargo and automated emails from reps
  • Maintaining Eargo newsletter, and creating new emails to engage our install base
  • Evolving Eargo onboarding program and help uncover opportunities to better automate training on how to use Eargo device
  • Staying abreast of the latest trends, best practices and tools in email marketing
  • Devising ad hoc campaigns to help bolster business performance where needed, EG accessory offer email
  • QAing your work to ensure emails adhere to standards and render well on mobile devices

 

Must-haves:

  • Bachelors Degree, with at least 4 years experience working in email marketing
  • Proficient at HTML/CSS coding; candidate is not required to code all emails (can use templates), but they are expected to be able to edit/customize where required
  • Strong data manipulation skills such that you can quickly cleanse, merge, de-dupe data files, if needed
  • Sound experience implementing email tests of various kinds (copy, creative, targeting, etc)
  • Proficient copywriting skills, specifically for email & direct marketing
  • Experience with use of dynamic content in emails
  • Experience with CRM lifecycle planning and with email automation
  • Expert knowledge of email best practices, both creative/design and response metrics
  • Familiarity with Google Analytics
  • Great attitude; able to work in a very dynamic environment

 

Nice-to-haves:

  • Sound knowledge of ExactTarget email platform
  • Experience with Salesforce Marketing Cloud Connector is a big plus; candidate must
  • Experience with Optimizely an asset
  • Familiarity with GetFeedback an asset
  • Experience with Yotpo an asset
  • Experience with Spree commerce an asset

 

Does this sound like you? 

If so, let’s talk.

 

Eargo is an Equal Opportunity Employer committed to hiring a diverse workforce.  We offer a competitive compensation and benefits package including stock options. 

 

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